24M
impressions
+5,000
visits
0.92€
CPM
Ixina’s challenges
In 2025, the FBD group wanted to test new ground for its Ixina brand: TikTok. The idea was to make it an additional lever to bring a qualified audience to the website, reach new audiences and support future buyers throughout their decision-making.
To succeed on a platform with very specific codes, FBD chose to entrust content creation to Neads. With one requirement: quality content, published regularly, with a measurable impact for the brand.
Our solution
Buying a kitchen is a long, carefully considered and highly emotional project. TikTok makes it possible to step in from the inspiration phase, when people are exploring styles and uses and starting to picture themselves.
To make the content blend into the feed without feeling like an ad, we built a complementary creative mix:
- Everyday-life scenes that put the kitchen at the heart of family life
- Native, creative UGC content: drawing, visualization, real-life scenarios
On the media side, dedicated tracking measures time spent on the website, and people exposed during the awareness phase are then retargeted and analyzed to broaden the audience. Result: 24 million impressions and more than 5,000 website visits.
Our creations for Ixina
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected the most relevant content creators for Ixina, able to talk about a kitchen project in a natural and inspiring way. The profiles were chosen for their creativity and their ability to picture themselves in a space, through drawing, real-life scenarios or everyday storytelling.
Concepts
We came up with two complementary families of concepts: everyday-life scenes that put the kitchen at the center of family moments, and native UGC formats built around visualization and creativity. For each video, the team wrote a creative brief specifying the angle, the message and the outline.
Shooting
The everyday-life scenes show a family’s daily life in their kitchen, while the creators produced their content following the shots described in the briefs. Two different styles, one shared goal: making each video look like TikTok content, not an ad, to drive buy-in and recall.
Media
The content ran on TikTok with dedicated tracking to measure time spent on the Ixina website. People exposed during the awareness phase were then retargeted, and their profiles analyzed to broaden the audience. The setup generated 24 million impressions and more than 5,000 visits.
Good communication, Availability, Very good advice, Competence, Agility, Committed team, Structured, Reliable.
Nicolas G.
Traffic Manager
