+225k
spent
+175M
impressions
0.58$
average CPC
Groupe Seb’s challenges
Rowenta, Moulinex, Calor: brands everyone knows. For Groupe SEB, the challenge was to bring this heritage to life on TikTok around four flagship products.
Each product had its own mission. Introduce Rowenta’s new Clean-it carpet cleaner and X-Clean vacuum. Position Moulinex’s Easy Fry in the air fryer market. Give the Calor Aerosteam garment steamer visibility from launch.
It was in this context that Groupe SEB entrusted Neads with a wave of TTCX projects.
Our solution
Four products, four stories to tell. We developed a range of creative concepts designed for TikTok’s codes and usage: short, punchy, on-trend formats that show the products in a clear, appealing and personal way.
The goal: slip naturally into users’ feeds, grab attention from the very first seconds and make each product memorable. Storytelling, authenticity and creativity drove messaging that has racked up more than 175 million impressions.
Our creations for Groupe Seb
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected the most relevant content creators for each of the group’s brands. Cleaning, cooking, laundry care: each product called for a different profile, credible on how it’s used and able to show it in real-life situations. This tailored casting gives each video its authenticity.
Concepts
For each product, our team came up with impactful concepts designed to highlight its use and main benefit in just a few seconds. Each video had a detailed creative brief: hook, demo, staging and tone, so the product fits naturally into TikTok content.
Shooting
The creators shot their videos following the shots described in the briefs, showing the products in everyday scenes. A carpet cleaner cleaning, an air fryer cooking, a steamer smoothing: the demo becomes the content, carried by the creator’s personality.
Editing
Our editors took the footage and edited videos true to TikTok’s codes: an immediate hook, fast pacing, subtitles and platform-appropriate sounds. Each edit was crafted to grab attention from the very first seconds and make the products memorable, across a campaign totaling more than 175 million impressions.
