+5M
views
+12K
followers
+100
TikTok videos
Dijo’s challenges
In 2024, Dijo decided to launch on TikTok. The goal: gain visibility and reach a younger audience.
Rather than juggling multiple partners, the brand entrusted Neads with the full management of its TikTok account, from strategy to video production and amplification.
Our solution
It all started with strategy: defining the account’s editorial line and the types of content that could make Dijo stand out on the platform.
We then selected content creators able to carry the brand’s values, with engaging videos with strong viral potential.
Finally, paid campaigns amplified this content to reach a new audience and grow the community. Outcome: more than 100 TikTok videos, more than 5 million views and more than 12,000 followers.
Our creations for Dijo
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We defined the Dijo account’s editorial strategy and content pillars, for consistent, ongoing messaging on TikTok. This framework sets the brand’s tone, topics and formats, and makes it possible to post regularly without losing consistency, video after video, week after week.
Casting
We selected TikTok content creators in line with Dijo’s image and values. Beyond affinity with the brand, we looked for profiles able to produce engaging content with strong viral potential, to speak to a younger audience in its own language.
Production
Content was produced based on the editorial calendar and the concepts or trends approved by the brand. This approach combines responsiveness and control: Dijo keeps a say on what gets published, while our teams jump on trends at the right moment. More than 100 videos fed the account this way.
Sponsoring
The videos were promoted through paid campaigns to extend their reach beyond the existing audience and grow the brand’s community on TikTok. This amplification made it possible to reach a new audience, rack up more than 5 million views and gather more than 12,000 followers on the account.
We called on Neads for 360° support on TikTok. We quickly saw an increase in the account’s engagement and visibility.
Anouk Le Terrier
Co-founder @DIJO
