Code de la route

Code de la route is an online service that allows you to learn, revise and pass your highway code with a 93% success rate.

Code de la route has over 950k registered users, numerous mock exams, hundreds of questions and a team available to answer any questions.

Code de la route
people reached on TikTok
UGC videos produced
activated creators

The challenges and needs of Code de route

Code de la route was looking to improve its performance, mainly by acquiring new users via several channels (TikTok, Google Ads, Snapchat and Meta).

Their aim was to get a 360° view of the 4 main players in advertising.

The ultimate goal is to be present on all networks while being recognized as THE APPLICATION for learning your Highway Code.

Code de la route

Solutions implemented by Neads

TikTok Ads

  • Deployment on iOS and Android
  • Using Custom Identity format
  • Setting up Top Ads
  • Using Spark Ads format


Meta Ads

  • Setting up conversion campaigns
  • API conversion set-up


Google Ads

  • Search and Performance Max campaign


UGC videos

  • +15 UGC creators activated
  • +40 videos produced
Code de la route

Our latest creations for Code de la route

Code de la route

Code de la route

Code de la route

Code de la route

Code de la route

Code de la route

Code de la route

Our methodology

The different actions implemented


Creation of a strategy and account structure adapted to the brand’s needs, with the development of a customized media plan.


Our creative team has produced a large number of high-performance video ads to maximize brand conversions (UGC, Spark Ads).


Thanks to our creative strategies and videos, as well as campaign optimizations, we were able to provide our customer with the best acquisition strategy.



Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.

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