+5.4M
people reached
-40%
CPA
+40
UGC videos produced
Codedelaroute.io’s challenges
Codedelaroute.io wanted to accelerate new user acquisition for its app across four channels at once: TikTok, Google, Snapchat and Meta.
The ambition went beyond simply being present: to be visible everywhere and establish itself as THE go-to app for learning the French highway code.
Our solution
We built a tailor-made setup for each platform.
On TikTok:
- Deployment on iOS and Android
- Custom Identity, Top Ads and Spark Ads formats
On Meta:
- Conversion campaigns
- Conversions API implementation
On Google:
- Search and Performance Max campaigns
On the creative side:
- 15+ UGC creators activated
- 40+ videos produced
In total, more than 5.4 million people reached.
Our creative work for Codedelaroute.io
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We built a strategy and account structure tailored to Codedelaroute.io’s needs, with a custom media plan split across TikTok, Google, Snapchat and Meta. Each platform was given a specific role in the setup, based on its usage and formats, to reach future test-takers where they are.
Creation
Our creative team produced more than 40 UGC videos with over 15 creators activated. For a learning app, the key is to show concretely how it’s used and to speak to test-takers in their own language. The videos were also run as Spark Ads, from the creators’ own accounts, to preserve their authenticity.
Management
Our teams managed and fine-tuned the campaigns on an ongoing basis, drawing on the creative videos and on performance analysis for each platform. Formats, audiences and messages were continuously optimized to make the app known to as many people as possible and attract new users.
Reporting
To manage a setup running across four platforms, Codedelaroute.io had access to a real-time tracking tool, personalized reports, daily feedback and weekly check-ins with our teams. This consolidated view makes it possible to make quick trade-offs between channels and focus efforts where they matter most.
