+17M
people reached
0.32€
CPC
+2,500
conversions
6
Spark Ads videos
Cheerz’s challenges
Cheerz wanted to raise awareness of its photo printing app on TikTok, where people share their memories every day.
The brand chose to activate the TTCX program, which gives brands access to creative videos offered by TikTok in return for a set advertising investment.
Cheerz entrusted Neads with producing the six videos for this campaign.
Our solution
To make an app stand out in the TikTok feed, you have to show what it changes for the people who use it. We selected three content creators suited to the brand’s image to tell that story.
Six original concepts were developed, with a creative brief for each video. Edited and polished by our teams, the videos were run as Spark Ads from the creators’ accounts to preserve their authenticity.
Result: more than 17 million people reached and more than 2,500 conversions.
Our creations for Cheerz
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected three TikTok content creators suited to Cheerz’s image. The profiles were chosen for their visual style, their ease on camera and their ability to naturally tell the story behind a printed photo: that of a memory you want to keep.
Briefing
For each of the six videos, our team wrote a creative brief covering concept, key messages and outline. Each brief starts from a real-life use of the app, so the demo fits into a story rather than a product presentation, and gives the creators the freedom to keep their own tone.
Shooting
The creators shot the shots requested by our creative team, which we then approved with the brand. This back-and-forth ensures the messages about the app are accurate while preserving the creators’ spontaneity, which is essential for each video to feel like TikTok content rather than an ad.
Editing
Our editors took the footage and edited six videos true to TikTok’s codes: the right length, respect for safe zones, clear calls to action. Run as Spark Ads from the creators’ accounts, they reached more than 17 million people and generated more than 2,500 conversions.
