Altarea

Altarea is a French real estate developer specializing in housing, offices and retail.

 

The company owns a number of shopping centers, including Bercy Village in the 12th arrondissement of Paris.

0,14€
cost per visit
19x
more profitable than display
35194
visitors exposed

Altarea's challenges and requirements

By 2022, Altarea’s ambition was to attract more visitors to Bercy Village during the summer and Christmas periods.

To achieve this, the brand wanted to shoot video footage of the spaces and activities to showcase them in various Drive to Store campaigns via Facebook Ads.

Bercy Village Bubble Sky

Solutions implemented by Neads

Facebook Ads

  • Point of sale visit objective
  • Creation of motion design videos for summer 2022
  • Creation of dynamic videos for the holiday season and Christmas 2022
  • Competition of the Facebook Ads lever versus the Display
Bercy-Village-Noel

Videos produced for Altarea

Altarea

Altarea

Altarea

Our methodology

The different actions implemented
Tournage

Shooting

Our production teams shot a video at Bercy Village.

Stratégie

Strategy

Implementation of a Facebook Ads strategy with adapted motion design video creations.

Management

Manage and optimize Facebook Ads campaigns using a test & learn methodology.

Publication

Reporting

Real-time tracking tool, personalized reports, daily and weekly feedback to monitor campaign performance.

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