Pin Up Secret: The power of perfect skin

Founded in 2011, the brand Secret Pin-Up specializes in the world of feminine cosmetics.

The will of the brand is to offer products that are above all access to the quality of the raw materials.

The objective is simple, to sublimate the skin of all women through creams and soaps for the face and body.

In 2021, Secret Pin-Up entrusted to Neads the launch of the brand on TikTok and Snapchat Ads in order to increase its sales to younger targets, particularly Generation Z.


Neads in action

Ads TikTok

  • Creation of 12 UGC videos per month
  • Personalised and similar audience creation
  • Implementation of Spark Ads

Ads Snapchat

  • Creation of new audiences (customer database, similar audiences, interests)
  • Acquisition and retargeting campaigns
  • Retargeting catalog sales campaigns


average ROAS
new customers

Our latest Ads creatives forPinup Secret

Our Success Stories

  • 9,3
    average ROAS over the year
  • +40%
    new customers
  • >2M
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  • -82%
    CPA on the VIP List campaign
  • >1M
    impressions over Black Friday
  • +20%
    additional revenue with TikTok
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  • -40%
    CPA in two months
  • >2M
    people reached on Snap and TikTok
  • +30%
    additional turnover
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See all our success stories

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